Dealer inquiries
Get your store set up
Send us your store's details and Nick will follow up to walk through the program and your first lot of five.
What your customer gets
A day at the track with Wisconsin's endurance racing team
A day at the track with Prospect Motorsports Group
Laps in their new car at Autobahn Country Club, after the club's on-track safety briefing
A PMG racing driver riding along to show them the track
Scheduling, waiver and day-of coordination handled by PMG
Three ways it pays
Use every pass where it earns the most
At the desk
Use the track pass to close the deal and maintain margin.
In F&I
Sell it at retail value. Margin gets added to the deal.
Online
We send you photos from the day to use on your website and social.
How it works for your store
Four steps. Your team stays on the floor.
Buy passes in lots of five
Prepaid and ready in the drawer.
Use it where it pays most
At the desk to hold your number, or in F&I at retail.
Register the buyer at delivery
Through your store's private dealer link.
PMG takes it from there
Scheduling, track access, waiver and the day itself.
Pricing
One lot. Five passes.
Questions dealers ask
How the program runs
Who gets a pass?
Any buyer your store registers at delivery through your private dealer link. The pass belongs to that buyer and their car.
What happens on the day?
Autobahn's on-track safety briefing, then laps in the buyer's own car during a member session, with a PMG racing driver riding along.
How do they book?
Once registered, the buyer gets an email with open track dates, the waiver and everything they need. They pick the day that suits them.
What about insurance?
Most auto policies exclude on-track use. Buyers can add single-day track coverage when they register, and confirm their choice before booking.
When does a pass count?
The moment it's registered to a buyer. When your lot runs low, the next lot of five is invoiced automatically, so a pass is always in the drawer.
What does my team do?
Register the buyer. PMG runs scheduling, track access, the waiver and the day itself, and your store is always welcome to join.
Wisconsin Team. Wisconsin Drivers. Wisconsin Missions.